When people set up their business, they feel that the hard part is done, but one of the biggest mistakes in business is to stay still whilst others are moving forwards.
Training in your chosen treatments and opening your own room, salon or mobile business is a huge step and it is easy to get caught up in the day to day running of it. However, the beauty industry is one that is constantly evolving, and to remain successful, you need to grow with it.
When you look along any high street in the UK, you are sure to see a nail bar. Nails are now big business and are a trend that looks set to last. So, are you missing out?
Unlike many beauty treatments, nails appeal to a full range of clients from young to old. Many women, and a few men, take great pride in their nails and are always on the lookout for a technician who can offer the services and products they need.
Flirties understands the importance of working with a brand you can trust and we have now brought out our own special range of gel polishes. These amazing products are easy to work with and come in 90 different colours including holographic, mirror and temperature changing polishes, so there is sure to be something to suit every one of your clients.
To celebrate the launch of our gel polish training ,we are offering a fantastic 20% discount on all nail products, training and accessories. The offer is open until midnight on the 28th July 2017 so you need to hurry!
"Imitation is the most sincere form of insecurity" - Polly Bergen
In every industry, not just the beauty industry, there are people passing off others ideas as their own. It's so frustrating!
So what can we do?
Well I've been in this boat myself, several times I've got myself wound up over these people who were copying my blogs or posting my pictures or page statuses as their own.
Did getting angry or irritated stop them or help me?
In fact if you call these people out all it does is drive traffic to their website or pages and actually helps them to increase their own audience...remember no publicity is bad publicity.
I often hear the saying "If someone copies you, it means you are already ahead of them", so they are trying to play catch up with you, they are trying to be at your level, but you've been there and done that and now you are working on your next piece to continue on your own journey and to continue growing.
You have two choices when someone is imitating you:
- Pause your own journey and focus your time, energy and strength on being angry and irritated at them and how you are going to stop them or get payback.
- Use any emotions you are feeling to spur you on to be even better! Use that time and energy to fuel your business and elevate you even further ahead of this person.
The Problem with the first option is whilst you are on pause and consuming yourself with what this person is doing, you're own business is being held back and you're actually given the person a chance to get ahead of you which is the opposite of what you wanted!
The second option is always better. Block that person, unfollow them so they don't have the opportunity to get under your skin. Use your passion to launch your next idea!
Sometimes this is easier said than done and I totally understand that it can get to the stage where it just can't be ignored. In these cases there are a few practical things that you can do.
Firstly, ALWAYS watermark your pictures. This doesn't always stop people using them but it does discourage them, especially if the logo is hard to crop or photoshop out.
Secondly, email and/or post them a letter to cease and desist from using your photos (or intellectual property which has its own laws).
There are templates for legal letters that you can buy online from Lawyers in the UK if you need help.
The key is to remain professional. As soon as you start to become emotionally charged you will be giving them your energy that you should be using on your own business.
Do not ever let someone who is copying you intimidate you, they wouldn't copy you if they didn't think you were worth copying.
Believe it or not, you have inspired them, and if you approach it the right way you may even become friends and a mentor to them, this could be a positive to your business!
The main difference between you and this person is that you made your work with passion and creativity, and those are skills that can't ever be copied.
So go be creative, don't worry what others are doing, and as always continue to strive to be the best version of you.
You've undergone your training, perfected your techniques and bought all your products. So, how do you get those all important clients through the door?
The short answer to that is marketing. Whilst it seems a scary prospect, with the right brands behind you it can be easy to achieve.
When you choose Flirties for your lashes, brows, tanning, waxing or nails, you get a team of dedicated professionals to work with to help make your business a success. When you have completed your training, a Flirties trainer will be on-hand to offer support and advice, so you can be sure you are offering professional treatments, and if you are offering professional treatments then make sure you shout about it! Let your clients know that you offer the very highest standards and have trained with a reputable brand.
All Flirties students get access to free marketing materials including specially designed leaflets that will help to promote your business and demonstrate that you offer top quality products and treatments. To take this a step further, there is also now the option to order personalised logos and images to support your business further.
Flirties also offer access to VIP Facebook advice groups where you can reach Flirties trainers and therapists who are happy to share their knowledge and experience.
Flirties want to help make your business a success, so to find out more about how we can help you, call 0845 022 22 33 today!