Has the new year inspired you to make some changes to your business? Are you looking for more profitability? Now is the time to work smarter, not harder!
To improve the profits you make, you need to find a way to bring in more money without increasing your workload. One very easy way to do this is through retailing! Of course, it is not that straight-forward, as you need to make sure that your shelves are stocked with the right products that your clients will find it impossible to resist.
As Big Ben chimes to alert us to the start of 2018 we will all make a few promises to ourselves. What are yours?
The most common New Year's resolutions tend to involve losing weight, stopping smoking or saving money, but do you have any resolutions for your business? Are you aiming to sell more retail items, offer a new treatment or improve your existing services? These are all good ideas to maximise the profits you make from your business and Flirties can help with each one.
Flirties range of accredited training courses mean that you can add to your skills or improve old ones. We have a range of trainers based across the UK who offer unparalleled levels of experience and support, meaning you can walk back into your salon with confidence.
The Flirties professional products are amongst the very best on the market and will go a long way to improving the quality of your services without eating into your budgets. We also offer a terrific range of retail products that will simply sell themselves, meaning more money in your till for no extra effort.
To find out more about how Flirties can help you to keep your resolutions, browse the site or call 0845 022 22 33.
December is now just around the corner, which means that we are now heading towards Christmas at full throttle. Are you ready?
Whilst you may have given your Christmas shopping list some thought, how much consideration have you given to the wish lists of your clients?
Christmas is big business for beauty salons, and you need to act quickly to make the most of this. The first thing that is likely to build up is the rate of bookings towards Christmas as people prepare for parties and the big day itself. They will be looking to get lashes, nails, waxing and tanning and your appointment diary will fill up fast (if it hasn't already). Make sure you are prepared for the Christmas rush by stocking up on treatment essentials, Christmas nail colours and plenty of glitter to make sure you can cater for all of your clients wishes.
When Christmas is on the horizon, treatments are not the only business that your salon can do. You are the perfect shopping destination for clients looking for gifts for mums, wives, sisters and daughters, so make the most of it!
Gift vouchers are an obvious place to start as these require very little outlay. You can offer them for particular treatments or for set amounts, so there is something to suit every bank balance.
You can also expand your retail offerings to cover everything from main gifts to stocking fillers. Sell individual items or package a few together to make your own gift sets at different price points.
Christmas is the best time of the year to increase your retail sales without really trying, so get an eye-catching display set up and let your products sell themselves.
To get ready, stock up on all your essentials and gifts at www.flirties.co.uk or call 0845 022 22 33.
Everywhere you look, brows are a big topic. Whether it is the new trends of plaited or wobbly brows, the Cara Delevingne full brow, or a pencil thin arch, everyone has a different style.
From young to old, most salon clients are now concerned with how their brows look and are turning to professionals for help. Whilst your skills may be able to make them look just the way they like, they may struggle to recreate the look at home.
The Flirties Brow Palette is the perfect solution as it is not only a great salon tool but also a wonderful retail item. Available in five different shades, the palette includes a highlighter, brow wax and two highly pigmented brow powder colours.
This amazing item helps to get your clients brows looking perfect, wherever they are. Buy yours at www.flirties.co.uk/collections/brows/products/brow-palette.
We've all heard the old adage about the customer knowing best, but is that really true?
As a professional who has gone through expert Flirties training, you will pretty much know all there is to know about brows, including what is on trend, what shapes can be made and, crucially, what shapes and colours suit each face.
As I walked around my home town today I was struck by the number of girls boasting thick black eyebrows that looked like they had been drawn on with permanent marker. It leads you to wonder whether this is the work of a less than talented therapist or whether that is exactly the look they were going for. So, what do you do when a client requests big black caterpillars adding to their face?
A simple flat refusal is unlikely to do the trick. They have made up their minds and know what they want, digging your heels in is not going to change that. Instead, you have to draw on your training and show them what a knowledgeable professional you are. Show them examples of shapes and colours that would really suit them, and explain how it would benefit their face.
You could also show them your retail items, such as the wonderful Flirties Brow Design Retail Kit, and explain how they can achieve different looks for different occasions.
When faced with expertise and the understanding of what will make them look best, then it is likely you will change their minds, but still leave them feeling like it was their idea! If they still insist then it is up to you to decide whether you want your business associated with those brows!
It seems the Kardashian empire is set to make a further foray into the beauty world. So, is this a good thing and what does it mean for you?
It was announced this week that Kim Kardashian will be launching her very own beauty range, following in the footsteps of little sister Kylie. Whilst a number of teenage girls cannot contain themselves at the news, many have asked whether this is a good thing for the beauty industry?
Details of the new Kardashian line are still sketchy but it seems set to be cosmetics based. What is unlikely to be released is who makes the products and are they any good? Celebrity brands are often based largely around the name, with the quality of the products being questionable. The products will sell well irrespectively as young girls live in hope of looking like their idol, but there is no substitute for professionally designed products.
The Flirties range of cosmetics have been thoroughly researched and developed to make sure they reach a standard that is worthy of professional treatments. For you to charge your clients for a make-up application or retail products with confidence, you need to be sure that the products you use are the very best they can be.
As a beauty therapist, you will see numerous celebrity endorsed brands come and go, but Flirties professional products will stand the test of time.